In 2009 -- 3 years after the Church got its trademark -- Adidas tried to register the name ADIZERO, for a sub-brand of its athletic clothing. Adidas is marking the line, using Bulls point guard Derrick Rose as its spokesperson. But here's the rub ... The U.S. Trademark Office rejected its application because the Church beat it to the punch.
Adidas then offered the Church $5,000 to give up its trademark, but the Church said hell no.
And get this ... In November, 2010, Adidas petitioned the U.S. Trademark Office to cancel the Church's trademark, on ground the Church hadn't used the name enough. The petition is pending.
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