The @125NDFB account, which posted its first tweet Aug. 1, has added steadily added followers, increasing from 10,496 on Sept. 1 to its current total. It has appeared in 20,548 tweets, according to Hootsuite's numbers. The team had 236,370 Facebook likes at the start of August, adding more than 20,000 a month through October before increasing by more than 30,000 in November. The team’s YouTube channel saw its views surge throughout the season, adding 1,377,241 in November alone as of Wednesday. The team’s highlight video off the Stanford game had more than 115,000 views, and the ICON themed video following the USC victory had more than 105,000 views in just four days.

Notre Dame's social media plans are developing for the lead-up to the BCS title game in Miami on Jan. 7. For comparison to some other top BCS schools, the University of Florida’s official football account (@GatorZoneFB) has more than 45,000 followers, Alabama’s official feed (@AlabamaFTBL) has 58,000-plus, and the University of Georgia’s official account (@WeRunThisState) checks in at about 21,000.